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In 2024, students of Strategic Communications at the University of Georgia participated in the pan-European international competition organized by EdCom (European Institute for Commercial Communications Education) with a communication campaign for Lipton.
Within the competition, four students — Ana Khvedelidze, Ani Mofinadze, Liza Uznadze, and Mariam Ghogha — worked on creating Lipton’s communication and creative campaign, guided by their mentors Mari Bandzeladze and Berdia Natsvlishvili.
