Students from the University of Georgia’s Strategic Communications program participated in the international project AdVenture, during which they developed a brand growth and communication plan for the English tea brand Taylors of Harrogate.

Based on Taylor’s of Harrogate’s requirements and brief, the participating students conducted research on the needs of the Western European and Georgian markets. Using this research, they created a comprehensive creative and communication campaign, prepared a media plan, and designed visual materials.

The University of Georgia is the only higher education institution in Georgia with its own team in this international competition. Our students’ successful participation in the AdVenture project further highlights the university’s commitment to strengthening international cooperation and creating global opportunities for its students.