Mission of the Program is to train highly competent specialists with liberal-humanitarian values in the field of strategic communications, and thus contribute to the democratic development of society, the well-being of the Georgian nation and humanity.
Undergraduate Program in Strategic Communications aims to train graduates in the multidisciplinary field of strategic communications, in particular to train public relations and / or marketing communications specialists who will be able to design and implement strategic plans, communication campaigns, conduct researches, and develop social media campaigns.
Program directions in short:
Marketing Communications
Sales Strategy
Content Marketing
Basics of Digital Marketing Strategy
International Marketing Communications
Public Relations Strategy and Tactics
Image Making
Event Management
Strategic Communications Case Study
Social Media Analytics
Graduates of the program will have employment opportunities in:
