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Guest: Khatia Odzelashvili, Head of PR Department, Ifkli Company
Date & Time: Tuesday, November 17, 11:20 AM, Auditorium 706
Topic: Campaign Review – “Informing Consumers and Gaining Trust to Encourage Buying Black Bread”
Issue: Consumers fear that bread is dyed and are misinformed that the darker the wheat black bread, the healthier it is. As a result, they prefer competitors' products.
