Work Group for Strategic Communications Students

Research and Practical Work Group on:
The Impact of Commercial Advertising on Consumer Behavior and Choice

Description:
Within this work group, students will focus on the following topics:

• What “consumer-oriented marketing” means and how it functions in Georgia.

• What requirements a product must meet to attract consumer interest and encourage purchase.

The project aims to help participants gain a clear understanding of the scope and function of key marketing tools: advertising, direct marketing, sales promotion, and personal selling.

Meetings will be packed with practical tasks and research activities in which students will actively participate.

Project outcome:
A guide titled “How to Create Consumer-Oriented Commercial Advertising” will be developed. The best projects will be selected and published on the website www.upriani.ge.