On November 27, Soso Galumashvili, founder of the consulting company "Jepras," held a public lecture titled "How to Create a Business Model."

"How to Create a Business Model" is a worldwide bestseller book, with millions of copies sold in 37 languages. It is listed among the top 12 business books of all time by USA Today.

The book reviews simple and effective methods that business practitioners successfully use worldwide.

Soso Galumashvili spoke about the important topics covered in the book, methods for creating an innovative business model, and the significance of choosing the right and innovative business model for startups and established organizations alike. This choice enables them to firmly secure their rightful place in the market. The lecture also covered how the Business Model Canvas can help in this process. Additionally, the seminar discussed examples of business model transformations of well-known companies and offered advice on where to look for innovation.