The book "Brand Creation and Management in the Phygital Era" by professor Kakhaber Jaqeli, from the School of Health Sciences of the University of Georgia, has been selected for inclusion in the prestigious SCOPUS- index. The work was published by the reputable academic publisher "IGI Global Scientific Publishing".
Inclusion in the SCOPUS index significantly enhances the visibility of Professor Jaqeli’s book, ensuring greater readership and higher citation impact. Moreover, this achievement provides further opportunities to expand the scope of research and increase the author’s recognition within the international academic community.
