International project - Creative Campaign Creation – Izmir (Turkey)

Students of the Strategic Communications Program at University of Georgia participated in the international project “Creative Campaign Creation – Izmir (Turkey),” which was held in Izmir, Turkey.

The project was implemented through the collaboration of international European universities and industry partners and involved working on a real business case.

Within the framework of the project, students were divided into international teams and worked on developing creative communication campaigns for a brand. The working process was based on a real case study involving the burger chain Ohannesburger, which operates in the United Kingdom and Turkey. Students of the Strategic Communications Program — Salome Khaburdzania, Mariam Tushuri, and Ketevan Khalvashi — together with international students, developed campaign ideas, strategic communication solutions, and presented their work during the final stage of the project.

It is noteworthy that similar international practical projects provide students with opportunities to:

•  work on real clients and business cases;
•  develop strategic and creative thinking skills;
•  gain international teamwork experience;
•  expand their professional network and establish connections with international students, academics, and industry professionals;
•  enrich their portfolios and CVs with international practical experience;
•  better prepare for real professional environments.

The project was carried out within the framework of the collaboration between the School of Social Sciences at University of Georgia and EUPRERA. The students’ participation was fully funded by the School of Social Sciences of the University of Georgia.