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3 July 2026

Presentation of Kakhaber Jakheli's scientific book

 

On June 30, the University of Georgia hosted the presentation of five scientific books authored by Professor Kakhaber Jaqeli from the School of Health Sciences.

During the event, invited guests were introduced to five English-language scholarly publications written by Professor Kakhaber Jaqeli and published between 2023 and 2026 by the U.S.-based international academic publisher IGI Global. The books explore a range of topics, including healthcare, marketing, digital transformation, and artificial intelligence.

It is worth noting that IGI Global Scientific Publishing is an independent academic publisher headquartered in Pennsylvania, USA. The publisher specializes in business and management, science, technology and medicine (STM), as well as education and the social sciences. Professor Jaqeli's scholarly work, which brings together scientific research and academic studies, has attracted the attention of this leading international publisher.

The published books are:

  • Modern Healthcare Marketing in the Digital Era
  • Phygital Approaches to Social Marketing
  • Brand Creation and Management in the Phygital Era
  • AI and Digital Innovation in Healthcare Reform: From Policy to Practice
  • Phygital Insights on National Health Reform: Economics, Marketing, and Leadership





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Stay connected and get the latest information
SUBSCRIBE
OUR SOCIAL NETWORKS
UG
CONTACT
Address: 77a, M. Kostava str. Tbilisi, 0171, Georgia Tel: 2 55 22 22; info@ug.edu.ge
ADDITIONAL LINKS
All Rights Reserved. Copyright © 2018 The University of Georgia