How can we design and manage successful digital communication campaigns on local and international markets?

These and other key questions were the focus of an open lecture delivered to Strategic Communication students by Maia Odishhelidze, Director of the digital media agency Port:80.

During the session, students gained valuable insights into:
 Effective planning of digital campaigns
Market-specific communication strategies
Current trends in digital media
Challenges and opportunities in the international communication landscape

The lecture provided students with a practical understanding of how to navigate the dynamic world of digital communication both locally and globally.